What today’s CPG/FMCG companies do is hard, and certainly more complex than when I began my career. When I was a grocery product brand manager, my VP gave me a simultaneous equation to solve: grow share, revenue, profit, and brand loyalty, all at the same time. That was my mission. No excuses then, and it still holds true today.
But competing in consumer products, even over the last five years, is an altogether different game. There’s a tsunami of variables to contend with: Gen Y and Z expectations for transparency and sustainability, personalization, more private-label than ever, supply chain issues, regulation, fiesty and agile challenger brands, direct-to-consumer, and ecommerce-instant delivery brands built around a category or theme. The list goes on.
In the face of continuing change, there are two factors that likely won’t
change any time soon:
Market leaders will always be in a war for talent; and,
New hires that fail in their job won’t fail because they lack the required skills. According to Leadership IQ, 46% of new hires fail by 18 months, 89% of the time due to attitude, behavior, or poor fit. Who knew?
Our advanced i-match hiring process and platform give you a sustainable edge to address both.
There’s never been a more exciting time to be in CPG/FMCG. Let’s talk about how we can help find and retain the talent you need to succeed, this year and beyond.
Leadership | Advanced Analytics | Data Science | Brand Management
